The Guardian
reports that the BBC will include 30 second music clips in their
music podcasts from 12th November 2007.
From Saturday, November 17, the portfolio expands to offer podcasts including Folk & Acoustic with Mike Harding from Radio 2, Stuart Maconie's Freak Zone from 6 Music and the Asian Network Chart. 1Xtra has podcasts from a range of music genres including hip hop, dancehall and garage.
The BBC has done as much as Apple to establish podcasts within mainstream media in the UK, by promoting audio and video podcasts as part of a two year long "trial" which ended in July. Many podcast producers, including news publishers such The Guardian and the independent radio sector have voiced concerns that the state-sponsored media giant has distorted the podcasting world as it does radio and television.
It is not yet known what clearances are being used for music usage or what regimes will be applied in this still confused area of online rights and revenues. MCPS-PRS who collect royalties on behalf of writers and publishers issue a podcast licence, as do PPL (Phonographic Performance Limited) the UK broadcast royalties collection society representing many music labels; this year PPL introduced the use of 30 second clips for registered broadcasters. The BBC traditionally strikes its own deals with Performing Rights Organisations, often at rates well below those paid by smaller commercial corporations.
